Elephant studio A letter to families from Herd Pricing Privacy Terms

Terms of Service

Last updated: November 4, 2026

These Terms of Service (“Terms”) govern your access to and use of Herd (the “Service”), provided by Herd, LLC (“Herd,” “we,” or “us”). By creating an account or using the Service, you agree to these Terms.

The service

Herd helps you identify yourself on a smart device and reach the contacts you designate. The Service may evolve over time, and features may be added or removed.

Your account

You must be at least 13 years old to use the Service. You are responsible for the accuracy of the information you provide and for all activity under your account. You sign in with a one-time code we send to your phone number or email address; keep access to those secure.

Price and renewal

A Herd subscription costs $14.99 a year, plus tax where it applies. It renews each year on the date you subscribed, and we charge your card each time, until you cancel. We remind you by email 30 days and 7 days before each renewal, with the date and the price. If a renewal payment fails, we try again over the following days, and you keep Herd while we try. We tell you each try's date by email and on your account page. If the last try fails, your subscription and your access end that day.

Cancelling

You can cancel any time on your account page. Your subscription then won't renew, and you keep Herd until the end of the year you paid for. You can undo the cancel any time before then. If you cancel while a renewal payment is failing, your subscription and your access end right away, and the payment we couldn't take is never charged. If you can't sign in, you can cancel by writing to support@goherd.app from the email address your notices go to. Deleting your account cancels your subscription too, and you give up the rest of the time you paid for.

Refunds

To ask for a refund, write to support@goherd.app from the email address your notices go to. Refunds are decided case by case. A full refund ends your subscription and your access right away; a partial refund does not. After a refund, you can subscribe again after 30 days.

When access ends

You can use Herd while your subscription or your grant lasts. When it ends, your access ends with it, with no extra days. If you dispute a Herd payment with your bank, your subscription and your access end, and you can't subscribe again until Herd's support has looked at your account. We tell you when your access has ended, by email or, if your account has no email, by text.

Accounts with no access

If your account has no access to Herd for 90 days, Herd deletes it. The 90 days start when your access ends, or when you create your account if it never had access. We warn you 14 days before, by email or, if your account has no email, by text. That erases your face, your contacts, and your account, and it can't be undone. To keep your account, subscribe before then.

Grants and coupons

Herd may give an account access at no charge, for a set time or with no end date. This is a grant. A grant with an end date ends on that date. To keep Herd after it, subscribe. You can subscribe from your account page in the last 30 days of a grant. Your paid year starts the day you subscribe. A coupon code gives you a grant for the length the coupon was issued with, starting the moment you use it. You don't give a card, and nothing is charged. Each code must be used by its date and can be used a set number of times. An account that has already had a grant can't use a coupon. If your grant is longer than 7 days, we remind you before it ends.

Tax

The price doesn't include sales tax. Where your state taxes Herd, we add the tax for your billing address, and Stripe's payment page shows it before you pay.

Who can buy Herd

Herd is sold in the United States only. To subscribe, you must live in the United States, and your billing address must be in the United States. If a purchase or a renewal is paid with a billing address outside the United States, we cancel the subscription right away and refund that payment in full. You must be old enough to make a binding contract where you live to buy a subscription.

SMS program terms

Program description. Herd uses SMS only for the following:

Sign-in codes. A one-time verification code, sent to confirm you own a mobile number when you sign up or sign in.
An introduction to the people you add. When you add someone as one of your people, Herd sends them one text that names you, explains what Herd is and why they are receiving it, tells them how to opt out, and, only if you ask it to when you sign up, says which elephant you made them.
Messages you start. When you ask Herd to reach one of your people, Herd texts them on your behalf. The text carries a link to a page where they can write back to you and find your location if you choose to share it. A call from Herd may follow.
Account security notices. An occasional text to your own number when something about the security of your account needs your attention.
Notices about your access. An occasional text to your own number about your access to Herd, sent only when your account has no email address: when Herd's yearly price begins, shortly before your access ends, when it has ended, and before an account with no access is deleted.

Message frequency. Message frequency varies. Most texts are driven by your actions in the app; Herd also sends a few notices about your own account's access, and only when your account has no email address. You will not receive promotional or marketing messages from the Herd SMS program.

Cost. Message and data rates may apply. Herd does not charge for SMS, but your mobile carrier may.

Opt-in. You opt in to receive SMS by entering your mobile number into a Herd form and tapping the submit button. The form displays a clear consent disclosure above the button before you submit.

Opt-out. You may opt out at any time by replying STOP to any message you receive from us. After you reply STOP, Herd stops its texts and calls to you for every member and deletes you from their herds. Reply START to allow them again.

Help. Reply HELP to any message for support information, or contact support@goherd.app.

Carriers. Carriers are not liable for any delayed or undelivered messages. Herd is supported on major U.S. carriers.

Privacy. Information collected through the SMS program is handled in accordance with our Privacy Policy. SMS opt-in data is not shared with third parties for marketing purposes.

Acceptable use

You agree not to use the Service to violate any law, infringe anyone’s rights, upload content you do not have rights to, or attempt to disrupt or compromise the Service. You agree to designate as contacts only people who have consented to receive messages from you through Herd.

Disclaimers

The Service is provided “as is” and “as available,” without warranties of any kind. Herd is not a substitute for emergency services.

Limitation of liability

To the maximum extent permitted by law, Herd and its providers will not be liable for any indirect, incidental, special, consequential, or punitive damages, or any loss of profits or revenue, arising from your use of the Service.

Termination

You may stop using the Service and delete your account at any time. We may suspend or terminate access if you violate these Terms or use the Service in a way that risks harm to others or to the Service.

Changes

We may update these Terms from time to time. Material changes will be indicated by updating the “Last updated” date above. Continued use of the Service after changes take effect constitutes acceptance of the updated Terms.

Contact

Questions about these Terms can be sent to legal@goherd.app.